Department of Health and Human Services (DHHS)
Administration for Children and Families Office of Community Services

Conference Management Outreach, Education, Staffing and communication campaign efforts and initiatives, coordinated with both internal and external stakeholders at a national, regional, state, and local level.

• Proposing a comprehensive campaign strategy and corresponding tactics built on tried and true tactics and latest industry innovations to reach target audiences and motivate behavior change.
• Designing and producing creative materials that resonate with target audiences, emphasize key messages, and motivate behavior change.
• Coordinating all facets of media planning and buying on behalf of CMS.
• Executing data-driven digital advertising approved under media planning and buying tasks, such as paid search, social, display, mobile and video.
• Supporting organic content development and community management of owned social media channels.
• Developing and executing multi-faceted public relations campaigns for a wide range of audience sizes and types.
• Developing and applying rigorous qualitative and quantitative measures to track and evaluate the effectiveness of all national campaign programs.
• Analyzing data sets for direct outreach activities